Meet the client
Norwich BID (Business Improvement District) exists to support and promote Norwich as a thriving destination for business, tourism, and events. One of their many successful initiatives is Norwich Wine Week — a celebration of the city’s independent wine bars, retailers, and hospitality venues, designed to put Norwich on the map as a destination for wine lovers.
With dozens of participating businesses and a packed events calendar, Norwich Wine Week champions the city’s vibrant food and drink scene while boosting footfall and community engagement.
Requirements
Norwich BID approached us to create a clean, engaging digital platform that would act as the hub for the Wine Week campaign. The site needed to highlight participating venues, showcase events, promote the official Wine Trail, and make it easy for users to plan their experience across the city.
A strong visual identity was key, along with the flexibility to update content, manage listings, and integrate with other BID campaigns. The site also needed to perform well on mobile — essential for a city-wide event where users are often on the move.
Solution
We created a fresh, mobile-first WordPress site tailored specifically to the Norwich Wine Week brand. The design is vibrant and playful, with flexible layout blocks that allow the BID team to easily update venues, events, and promotions as plans evolve.
We built a custom filtering system for the Wine Trail, allowing users to explore participating locations by category (e.g. wine bars, restaurants, tastings), and added interactive maps to make navigating the week simple and enjoyable.
Behind the scenes, we provided a robust CMS setup so the Norwich BID team could manage everything themselves — from content to imagery — without needing technical input. The site also links seamlessly to their wider promotional activity, helping to drive traffic and engagement across other BID-led campaigns.
Results
The launch of the Norwich Wine Week site was met with strong engagement, attracting thousands of visitors in the lead-up to and during the event. Participating businesses reported increased footfall and awareness, and the campaign played a key role in highlighting Norwich’s independent hospitality scene.
For the BID team, the new platform has provided an easy way to manage a dynamic, multi-partner event, with a clear structure that can be reused and adapted for future years. The project also demonstrated how digital tools can enhance place-based campaigns — delivering measurable impact for both businesses and the wider city.