Meet the client
Sandra Reynolds is one of the UK’s leading model and talent agencies, representing professional models, actors, influencers, and families for commercial and fashion work across the country. With a strong reputation for excellence and an extensive talent roster, they’ve remained at the forefront of the industry for over 40 years.
Sandra Reynolds Juniors is their dedicated division for children and teen talent, helping brands connect with young faces for everything from TV commercials to fashion editorials. Together, the two arms of the business form a trusted name in casting for clients like John Lewis, M&S, and Google.
Requirements
As a busy, high-volume agency, Sandra Reynolds needed a digital platform that could keep pace with their day-to-day operations, streamline the way talent is showcased, and allow clients to quickly shortlist the right people for each brief.
They also needed a system that could manage junior talent separately while still integrating with the broader agency ecosystem — all with security, GDPR compliance, and ease of use front of mind. The ability to quickly update profiles, manage large volumes of imagery, and maintain a consistent visual style were key.
Solution
We designed and built a fully bespoke platform that acts as both the public-facing website and the operational backbone of the agency. At its core is a custom Laravel-powered CRM and CMS, tailored specifically to the needs of a busy talent agency. It powers everything from content management and model onboarding to marketing, invoicing, and secure model login areas.
The platform serves both Sandra Reynolds and Sandra Reynolds Juniors from a single codebase, with distinct branding, content, and workflows for each. The unified admin system allows the team to manage talent profiles, availability, bookings, and permissions with ease, while maintaining GDPR compliance throughout.
On the client side, features include advanced talent filtering, secure shortlisting tools, and custom lightboxes. For models, a secure login area allows them to update availability, sign digital paperwork and check their payments. The invoicing and marketing tools streamline internal workflows, making it easier than ever for the team to manage campaigns and get paid on time — all from one integrated system.
Results
The new platform has significantly improved efficiency for the Sandra Reynolds team, with streamlined workflows, fewer support requests, and a faster turnaround from client brief to talent shortlist.
Clients can now browse and select talent more easily, while the team has full control over profile visibility and content updates. The Juniors site has also seen increased engagement from parents and casting professionals, thanks to a clearer layout and mobile-friendly experience. Overall, the new system has helped Sandra Reynolds reinforce their digital presence and better serve both talent and clients alike.